Telefónica I+D. Barcelona. [Web]
Towards Data-driven Models of Human Behavior
We live in a world of data, of big data, a big part of which has been generated by humans through their interactions with both the physical and digital world. A key element in the exponential growth of human behavioral data is the mobile phone. There are as many mobile phones in the world as humans. The mobile phone is the piece of technology with the highest levels of adoption in human history. We carry them with us all through the day (and night, in many cases), leaving digital traces of our physical interactions. Mobile phones have become sensors of human activity in the large scale and also the most personal devices. In my talk, I will present some of the work that we are doing at Telefonica Research in the area of modeling individual and aggregate human behavior from mobile data, such as inferring personality, socioeconomic status, boredom or taste. I will also present some of the work that we are doing on modeling aggregate behavior for Social Good. Finally, I will highlight opportunities and challenges associated with building data-driven models of human behavior.
Nuria Oliver is a computer scientist and Scientific Director at Telefónica. She holds a Ph.D. from the Media Lab at MIT. She is the most cited female computer scientist in Spain, with her research having been cited by more than 8000 publications. She is well known for her work in computational models of human behavior, human computer-interaction, mobile computing and big data for social good. (Wikipedia)